Thursday, 5 February 2009

New Poll - Is there a future for print advertising ?

My recent post and the subsequent ongoing debate at JRA has prompted me to ask, is there a future for print advertising?

A simple yes or no poll. (sorry for the delay in the poll, but the poll widget has been broken).

I know there may be a future for newspaper advertising if newspapers are delivered via digital means, but our point here is whether the actual ink and paper print advertising will fade away.

Talking of advertising, I have included an amazon link for the Flip Camera within the side bar, so please all click on this and buy one:) If you don't want to buy one, sign up to JRA and win one!


Anonymous said...

The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

I was surfing the Internet a few days back to find out what would be the best strategy to get mass exposure and traffic to my website. I found that newspaper and magazine advertising can be very helpful. If you are looking to boost your website traffic at affordable rates and get an audience of millions to view your website, then try advertising in broadsheet newspapers that offer national exposure.

I did this with web windows which is a UK based company and found amazing results with my newspaper ads. It’s also got the added advantage of reaching out to those potential customers who do not use the Internet.

I thought this information might be useful for anyone looking for solutions to get more traffic to their website at affordable rates.

Anonymous said...

Personally I think if you are going for traffic alone to your website, then online advertising is the obvious choice. If its market awareness and you want to appeal to all age groups then it may be better going for print. Companies such as PDV will offer a service and guarantee traffic.

Anonymous said...

Interesting content.

Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.

Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.