My feeds and inbox appear to have yet more announcements of new property portals. It reminds me of the words from War of the Worlds '... but still they come...'
I have lost track of who offers what and all appear to be going after the agent with gusto. Understandable as one must have content/data/property, but what about the user, how will they find these new portals? PPC can buy you traffic, but you need (a) deep pockets and (b) brand to retain the customer during the course of their house search/buying process.
If I am an agent, I am faced with a multitude of portals from which to use. This is no bad thing as i can spread my marketing around to suit their strengths, but I have to ask what stands one portal above others and how are they engaging users if they are struggling to engage me? It goes without saying that I need to have quality traffic delivered to me and lots of it so again how is a new portal going to produce such constant quality traffic from the beginning?
I need to be engaged not just sold to. A bullet list of sales points is useless to me, engage me, offer me something useful, go beyond the sales pitch 'we will send you traffic'. I know you won't be able to in the beginning so why not tell me that you will invest a proportion of my charges to PPC for keywords that match my agency/practice/portfolio. I would then be interested to hear more, but another portal with no traffic (or at least none aimed at me) does not excite me.