I saw this great piece of marketing from pacific poker the other day and thought it would be fun to produce one for the property industry. I neither have the time nor skill to do undertake such a task so imagine story/fable book music and footage and put the following words to it.
The hibernating bear - property market
Once upon a time there was a bear (the estate agent) he didn't care too much for the Internet, he had a Rightmove website after all so what could go wrong. He thought the bad climate was merely winter coming early and it would all be ok next spring so he went to sleep for a slightly longer hibernation. When he woke and breathed in the spring air all had changed, the high street looked different, everything was happening on the Internet, his security blanket looked frail and so he had to go in search of food very quickly before he starved.
Unfortunately, the wise owl (no pun intended) had eaten all the food and the bear was using up so much energy looking for food he collapsed. Fortunately, a kind hunter came along and offered him some free food and the opportunity of more food (new portals) and he survived, prospered and never relied on one food source again.
If anyone has the time and skill it would be great to see it.