Search Engine Land posts on the recent launch of Google's Knol.
I am guessing we are all sat here thinking how we can get on to (a) benefit the user and (b) generate more traffic for our respective customers/clients/sites.
For those that don't know (i had forgotten) the knol project
'...is a site that hosts many knols — units of knowledge — written about various subjects. The authors of the knols can take credit for their writing, provide credentials, and elicit peer reviews and comments. Users can provide feedback, comments, related information. So the Knol project is a platform for sharing information, with multiple cues that help you evaluate the quality and veracity of information...'
It feels like a cross between a social networking site and wiki, but I thought I would experiment. I searched real estate and property and estate agents and a few others, which delivered nothing. So I uploaded one of our articles that appeared in the press, it is supposed to be more for lengthier pieces by the sound of it. Let's see what happens and see what happens with search results.
If you read the post from Search Engine Land you will realise that the real importance could lie in the fact that it is a 'google' project and therefore any content contained within the site must benefit as knol must surely rank higher. I would tend to agree but then I am very cynical.
Will it be of use? At the moment it has loads of information about contracting various diseases, but apparently you can write anything, so a company about us section may work well, but I don't think this is the intention. That said, adopting sheep mentality, it is free and run by google so get on it.