I have grown up with Seth Godinand have tried to adopt many of his ideals and expand upon his advice throughout my businesses. I missed his recent webinar when he discussed his new book Meatball Sundae so I was pleased to find the following podcast on the Ubertor blog. As a bonus, Chris Anderson of The Long Tail fame was also at the table.
It is well worth a listen and examines some of the key areas of marketing for the future. It is also good to note that we are following the right course by listening more to customers, joining their conversation, developing our community and socialising with them to bring a product that is actually useful.
Cheers – the Property Owl Community