As the current real estate magazines get smaller, print on cheaper paper and offer near on free advertising it is somewhat surprising to receive a press release for a new all singing all dancing real estate magazine.
From the publishers of the NAEA magazine comes Propertydrum, which I am told will be '... a large, high quality printed magazine mailed directly to 15000+ experts in Residential Sales and Lettings [etc]...' (well, that is already a waste of about 4,000 copies given those who have gone out of business).
Anyway, Propertydrum aims to deliver the usual stuff, but with 100+ pages. Wow, my last copy of the Negotiator had about 5 pages and all the others seem to thinning quicker than Elton John. It claims to have articles by leading property journalists, which could be true as they didn't ask me!
The website is currently fantastic, big countdown clock and a loud beating drum worthy of a slot in Stomp. The website would appear to be aimed directly in competition with Estate Agent Today, news feeds, forum and the like.
The magazine and website will be launched on April 6.
This is bold and has balls and I like the idea of the website (so long as they embrace JRA), but a 100 page magazine every month in this current climate is surely suicide and lets hope it is published on super efficient recycled loo roll?!
Anyway, good luck to them. I am off to report them to Friends of the Earth!