A post at JRA refers to a BBC Today interview with Alan Rusbridger, editor of The Guardian and Andreas Whittam Smith, the first editor of The Independent, discussing the prospects for 2009.
This is worth a listen as it comes on the back of Google announcing it was pulling out of its attempt to sell print advertising.
When asked if print is dead, the reply was "people still want to read newspapers they just don't want to pay for them". The digital generation expects this type of information for free and the newspaper groups are desperately struggling to provide such a service for free.
Where does this leave the agent? Both interviewees agreed that this will leave regional papers in the cold and almost certainly out of business. I am not sure about you, but the property section of my local rag is used to dry out my football boots and I ought to be one of the few who actually looks at it.
If google are telling me they can't make it work and two editors of some of the leading papers in the UK are saying the next 2 years will see mass casualties and change in the landscape forever, one shouldn't need any further encouragement to embrace the Internet.
Look upon this as opportunity, ask yourself how property will be advertised online, will it be advertised online? Simply displaying your property on a portal is not advertising per se, so where and how will the customers of the next two years view property advertisement online. Can we have property classifieds online?
The papers are investing heavily in new media and asking how best to push news through various platforms. The short answer is they don't know what the consumer wants?! But they know they have to change! Amazon Kindle was mentioned a few times, which if you haven't seen yet is a large PDA looking device that displays papers, books and magazines. Don't dismiss this off hand as I can see a day where everyone is walking around with something similar, being fed blogs, newspapers, their favourite books.
Paper is dying, Long live the Tree!