Wow, look how well our SEO has improved.
Unfortunately, the above is just us playing with the latest tool from Google, SearchWiki.
The official google blog states that SearchWiki is a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don't feel belong. These modifications will be shown to you every time you do the same search in the future.
These changes are stored in your google account and if you are signed in it is effective. No doubt allowing further targeted ads.
The video shows a more constructive use than our schoolboy antics above.