Property technology posts that Globrix is number two in terms of traffic, just behind rightmove.
This is excellent news for agents and all in the online property industry as it shows clearly that users have adopted the new generation of property search engines and therefore agents no longer need to spend vast sums on the old marketing portals.
What will be the response of the marketing portals I wonder? They have already been developing technology to try and compete with newcomers, but the new generation of property search engines are beginning to make themselves heard. Indeed Globrix, Nestoria and Zoomf alike are all chipping away at the traditional marketing portals and it is surely only a matter of time before we see realignment, mergers and takeovers happening within the established market.
I may sound like a broken record, but now is the time for agents to invest in their websites, invest time in very basic SEO work and ensure that their sites and their properties are found easily by the search engines. Come and see us!!
This change in the industry opens the door for more development, much of which is already out there waiting to be embraced by agents. Now is the time ladies and gentlemen.