Another vertical property search engine enters the market. So we now have Nestoria , Zoomf and Globrix and hot on their heels, the property owl search portal.
Globrix have made some noise and obviously spent a fair amount on marketing. Not suprisingly given they have some heavy weight backers in the form of News International, who incidentally own half of Propertyfinder to name one of a few property interests. Anyway, they were advertising all over the tube (London underground system) on Friday last.
I have written about elements of the Zoomf system in the past and we have a good relationship with Nestoria so what do Globrix add to the mix. Well, I like their branding, but I have to ask what they are doing that is different? Both Nestoria and Zoomf have added to this space and continue to innovate and we are offering an entire property management system for our estate agent clients, so again, what do globrix do that would make me put all my estate agent clients through their system?
Well it is free, so that is a plus point and one we would be foolish to ignore. The advanced side navigation is good and quick and they are using infinite scroll for property listings (which we are using!). But watch this space to see how we have done it!! A good selection of property, which you would expect from the investment. It is also very quick, which really impresses me. (although see my earlier blog regarding kisses of death).
We like the map drag box search which we guess is linked through the google api. Not the same as the Zoomf draw box, but it is still a good quick feature and seems to be what the searching public uses.
Monetisation would appear to be the standard generate traffic and advertise on the site method, which I question in such a populated market space. But with deep pockets they can take time generating traffic.
Anyway, welcome Globrix.