tag:blogger.com,1999:blog-9044748983909585313.post2431021497719881974..comments2023-03-29T10:12:22.995+01:00Comments on Property Owl Blog: Rightmove online advertising spend?Property Owlhttp://www.blogger.com/profile/09434083201886668460noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-9044748983909585313.post-30334509389870742952009-02-21T20:06:00.000+00:002009-02-21T20:06:00.000+00:00Beating the downturn in the housing market means e...Beating the downturn in the housing market means examining new ways of marketing your house to try and get things moving again. Creating your own house website is one method, and its not that difficult. <BR/><BR/>The website below is a free step-by-step guide that shows you how to do it. Hopefully you will soon be on the move.<BR/><BR/>http://freespace.virgin.net/melanie.walker2/selling_your_house.html<BR/><BR/><A>LINK</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9044748983909585313.post-46725807504731915032009-01-29T09:15:00.000+00:002009-01-29T09:15:00.000+00:00I think we forget that nowadays more and more peop...I think we forget that nowadays more and more people actually spend the same amount of time surfing the net as they do watching TV in the UK. Actually, I don't even have a TV and make good use of BBC's iPlayer - brilliant tool that is head and shoulders above its competitors.<BR/><BR/>So I am with you wise Property Owl. Why ignore the 6.173 million people already looking at property related sites each month (comScore Dec 08). Why not drive agents 'hotter' leads by adding online into the mix. Their marketing campaign is quite hypocritical - telling agents one thing (spend more online) and doing another (only TV)???<BR/><BR/>I think we tend to forget that branding happens online too. And on the plus side you're only one click away from searching for property instead of 30 seconds away from the next Ad!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9044748983909585313.post-10785831150363660662009-01-20T17:53:00.000+00:002009-01-20T17:53:00.000+00:00I would imagine Rightmove are trying to attract pe...I would imagine Rightmove are trying to attract people that would not know them. Maybe they feel they really have the online side of things sorted and the next step would be general brand awareness.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9044748983909585313.post-27149237625879968342009-01-20T17:02:00.000+00:002009-01-20T17:02:00.000+00:00Thanks John and thanks for the inclusion in your t...Thanks John and thanks for the inclusion in your top 32. I am not saying they shouldn't be on the TV, just that given the objective of this exercise was to cement their brand with their users I would have thought more would be spent online. Personally I liked the offline ebay marketing at Waterloo station at Christmas (giving out free wrapping paper). Perhaps RM will do more online and some station campaigns as well in time. It is afterall early days for £10 million budget.Property Owlhttps://www.blogger.com/profile/09434083201886668460noreply@blogger.comtag:blogger.com,1999:blog-9044748983909585313.post-82005577004068381702009-01-20T14:35:00.000+00:002009-01-20T14:35:00.000+00:00I can't say I've noticed Rightmove promotional mat...I can't say I've noticed Rightmove promotional material myself. They are one of the most visited pages in the UK (Alexa) and you notice that other online businesses with that volume of traffic (ebay uk, asos) advertise on television. On another note, I've included your blog in my latest post The Top 32 UK Property Blogs.Anonymousnoreply@blogger.com